What makes you drop a dollar into a donation jar when buying something?
” dunno…marketing message…that’s why I do it”
“i would have to say the marketing message, cool presentations and easiness don’t really sway me. it’s the story/cause behind it all”
“Message or ease. Images of suffering have become too ubiquitous to make me think a $1 donation will change the world.”
“for me it depends on the cause…but i would say the the message”
“I respond to humor. If I saw a donation jar that said; “please help the starving children in Africa.” I would be far less apt to respond than if that same jar said something like; “Family kidnapped by ninja’s. Taking donations for karate lessons.” I think most people are desensitized to the horror in the world due to being perpetually bombarded by the media and are for more likely to respond to a sign that brightens their day a little by making them laugh.”
“message and the emotional bound to that message…imagery supports the message and really really helps”
“i think it’s a combination of all three, but for me, mostly the imagery…like, if i see a cute dog, i’ll probably donate”
“pictures of puppies, robots or ninjas usually does the trick. Something out of the ordinary.
“I would say imagery first
“hmm…dollar…I do it with change….but just because its there”
“because it’s easy”
“because its easy….i think the less work people have to do the more they will give”
“lol, um all…you have to notice it, you have to believe its actually going to leave the jar, whitty megssage helps the grab”
“well all 3 i suppose…it has to be easy first…and then I guess it’s less about the actual image and more about whether I understand the message quickly from the combination of imagery and text”
“usually don’t donate to a company unless I know the background of where the $$ are going….so I usually don’t donate to a at the register type of place….there are just so many organizations, who are non profit, but waste the money”
“hot cashier”
